Influence: The Psychology of Persuasion

In this essential book, Robert Cialdini reveals the six universal principles that shape human decisions — reciprocity, commitment, social proof, liking, authority, and scarcity — and shows how they’re used to influence our choices every day. Through research, real-world examples, and practical strategies, you’ll learn how to recognize manipulative tactics, protect yourself from them, and apply these principles ethically in marketing, sales, and communication. A must-read for anyone who wants to persuade more effectively and make better decisions.